Specific: Is it as detailed as possible?
Measurable: How will you know you’re making progress?
Attainable: Is it actually possible to achieve the goal?
Relevant: How important is the goal to you?
Time Bound: What is the deadline?
What does that look like if you want to grow your email list? Here are a few potential S.M.A.R.T. list building goals:
I will double my email list in the next 30 days.
I will add 10 new subscribers each week of the third quarter of the year.
I will triple my list size by the end of the year.
These are "potentially" S.M.A.R.T. goals, but it is important to really examine your goals. Yes, these are all Measurable goals ("double," "10," "triple"), but are they Attainable? Well, that depends. How big is your list right now? What list building activities do you have planned? How successful have those strategies been for you or others in the past? My point is simply that goals must be Attainable, which may mean doing a bit of research before setting them.
What are your goals for building your list? How S.M.A.R.T. are they?
I discuss the importance of setting S.M.A.R.T. goals in my Udemy course: Productivity & Time Management: Grow Your Side Business. For more information about the course, click here. The video that accompanies this blog post is a clip from the course.